How does one get a SXSW Showcase?

So many of us have asked that question so many times. Well, I was lucky enough to sit down with SXSW Creative Director Brent Grulke and Sonicbids CEO and Founder Panos Panay to try and find out the answer:

http://www.bostonbandcrush.com/2009/11/festival-crush-conversation-with-sxsw.html